Success in Web3: Insights from GT Protocol and Industry Giants on Advisory, Consulting, and Outsourcing

GT PROTOCOL
4 min readOct 4, 2024

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On October 3rd, GT Protocol joined Dormint, TON, and other top industry leaders for a groundbreaking AMA to explore the transformative power of advisory, consulting, and outsourcing in Web3.

Our team, along with key industry players such as Cyber Finance, Shieldeum, and Gotbit came together to discuss how expert advisory and outsourcing can disrupt the space, driving the next wave of blockchain innovation.

The Importance of Advisors: Kingmakers or Overrated?

The session kicked off with Dormint’s Nick, who set the tone by emphasizing the growing importance of having experienced advisors on board. “A good advisor can make or break a project,” Nick stated, pointing out that the early stages of a Web3 project are critical to its long-term success. Advisors bring fresh perspectives, offering what Gotbit’s Max described as a necessary “reality check” that helps project teams refine their approach and avoid common pitfalls.

Advisors, it seems, are not just a “nice-to-have” but a crucial element in shaping the direction of a project. Whether it’s market-making, regulatory compliance, or security audits, having the right external guidance can be the difference between failure and triumph. Gotbit’s Max shared his thoughts on why seeking expert advice is essential: “You can’t see everything from the inside. External experts help you fine-tune your project and ensure you’re moving in the right direction.”

Outsourcing vs. In-House: What Stays and What Goes?

One of the key takeaways from the AMA was the distinction between what tasks should be outsourced and which ones should stay within the team. Market-making and security audits were unanimously identified as areas where outsourcing is essential. These tasks require specialized expertise that’s often difficult or inefficient to build in-house.

Shieldeum’s Neil explained their approach, stating, “For something like a node sale, which is a huge event for us, we brought in experts who had done it successfully before. It’s about leveraging the best resources available to ensure success.”

On the flip side, development and community management are areas that should never be outsourced, according to Cyber Finance’s Fatih. He passionately argued that outsourcing community management leads to a decline in quality, as external teams may lack the intimate understanding and commitment required to nurture and grow a community. “Your community is the lifeblood of your project,” Fatih said. “If you hand it off to an outside team, you risk losing the trust and authenticity that are crucial to long-term success.”

Aligning Incentives: The Secret to Effective Advising

One of the most insightful parts of the AMA was the focus on aligning incentives with advisors. Token allocation and milestone-based compensation emerged as popular strategies for ensuring that advisors remain committed and focused on the project’s success.

Scalar’s Philip pointed out, “If your incentives aren’t aligned with your advisors, you could end up with someone who isn’t as invested in the outcome as you need them to be. Structured KPIs, combined with performance-based rewards, create a win-win situation for both the project and the advisor.”

Tatiana, our BD lead, echoed this sentiment, sharing that GT Protocol’s success came from working closely with their advisors who shared a common vision and values. “It’s not just about bringing in big names — it’s about finding the right fit, people who resonate with the project and contribute meaningful insights that drive us forward.”

Takeaways from the AMA: What Every Web3 Project Needs to Know

Here are the valuable insights that every Web3 project can benefit from:

  • Advisors Are Essential: Especially in areas like market making, compliance, and security. Don’t hesitate to bring in experts to guide your project.
  • Keep Community and Development In-House: These areas are too critical to be outsourced. Ensure your team is fully engaged and invested in your community’s success.
  • Align Incentives with Advisors: Performance-based structures ensure your advisors are as committed to your project’s success as you are.
  • Outsource the Right Tasks: Market making, tokenomics, and security audits are perfect candidates for outsourcing, saving time and ensuring top-tier execution.

Conclusion: Building for the Future with the Right Support

As the Web3 ecosystem grows more complex, the role of experienced advisors and consultants will only become more critical. The path to success is clear: surround yourself with the right people, outsource strategically, and never lose sight of the importance of your community.

Stay tuned for more updates! Together, with our community and expert partners, we’re building a more robust, secure, and decentralized future for all.

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